![apple mac desktop computers sale apple mac desktop computers sale](https://c8.alamy.com/comp/2J0CRR7/the-new-apple-mac-studio-computer-and-studio-display-are-displayed-shortly-after-going-on-sale-at-the-apple-store-on-5th-avenue-in-manhattan-in-new-york-city-new-york-us-march-18-2022-reutersmike-segar-2J0CRR7.jpg)
My analysis of Apple's sales figures and the numbers from Gartner and IDC shows that in the second quarter of 2010, Apple hit 4% of the whole PC market for the first time in more than ten years it hasn't happened since 1998, and I can't find the time before that when it was true. OK, but what's behind it? Why are all these home users, business users, government users getting Macs? One argument is that with Apple, you're starting from a small base, so any increase is going to look dramatic.
![apple mac desktop computers sale apple mac desktop computers sale](https://photos5.appleinsider.com/gallery/32365-55326-apple-blowout-sale-l.jpg)
![apple mac desktop computers sale apple mac desktop computers sale](https://img.money.com/2015/04/150428_em_deal_macbookair.jpg)
Slice it another way, and shipments to business were up by 66% (while the overall market grew 4.5%) to government by 155.6% (v 2.3%) to the home market by 21.6% (v a 6.5% shrinkage). All figures are IDC data, and all year-on-year. In Europe, they grew 10% against a PC market down 17.5% in Asia up 69.4% (v PC market up 8.8%) in Japan, up 21.1% (PCs down 16.1%). He's also noted that in the first quarter of this year, when Mac shipments grew by 27.7% while the PC market shrank by 1.2% year-on-year (by IDC's numbers Gartner's show a 0.94% fall) Mac shipment growth occurred in "every single regional market". Apple computer sales growth since 2007 Q1.